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It's Showtime is a kickboxing and mixed martial arts promotion based in Amsterdam, Netherlands. It was founded by Simon Rutz in 1998 and held its first show in 1999.[1] They are known to cross promote their events with K-1[1] and other European promotions from Italy, Belgium and England.[2] On December 2007 the first season of "It’s Showtime Reality Show" was broadcast on Eurosport, featuring 19 fighters from all over the Europe, Suriname, Brazil, Morocco, Egypt and Japan.[3]


It's Showtime events are live broadcast to 52 countries on Setanta Sports, Eurosport.[3]


Kickboxing fights are conducted under K-1 rules rules 3 X 3 rounds and title fights 5 X 3. It's Showtime has seven different weight classes, MAX 65kg, MAX 70kg, MAX 77kg, MAX 85kg, MAX 95kg and Heavyweight +95kg.[3]

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