It's Showtime is a kickboxing and mixed martial arts promotion based in Amsterdam, Netherlands. It was founded by Simon Rutz in 1998 and held its first show in 1999. They are known to cross promote their events with K-1 and other European promotions from Italy, Belgium and England. On December 2007 the first season of "It’s Showtime Reality Show" was broadcast on Eurosport, featuring 19 fighters from all over the Europe, Suriname, Brazil, Morocco, Egypt and Japan.
Kickboxing fights are conducted under K-1 rules rules 3 X 3 rounds and title fights 5 X 3. It's Showtime has seven different weight classes, MAX 65kg, MAX 70kg, MAX 77kg, MAX 85kg, MAX 95kg and Heavyweight +95kg.
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